This brand book project was developed for a corporate service brand, focusing on creating a cohesive and professional visual identity. The process began with in-depth research into the industry, target audience, and competitors to ensure the brand’s positioning was both relevant and distinctive.
I started with sketches and conceptual frameworks, applying Gestalt principles to establish a harmonious balance between elements. These principles informed the layout, typography, and color palette, ensuring the design was both aesthetically pleasing and functional.
Using Illustrator, I crafted the logo and core assets, while Figma was instrumental in designing the style guide and presentation materials. Mockups were created to visualize real-world applications, from stationery to digital interfaces, highlighting the versatility and strength of the visual identity.
The final brand book provides a detailed guide for consistent application, empowering the brand to maintain a strong, unified presence across all touchpoints.
